In November 2009, in Los Angeles, GM revealed the model to the North American market, with a launch date of 2nd quarter 2010.
In North America, the new Regal will slot just below the LaCrosse, and compete with upscale sedans such as the Acura TSX and Volvo S60. It will debut with just one engine, the 2.4L Ecotec I4 rated at 182 hp. A turbocharged 2.0L Ecotec I4 rated at an estimated 220 hp will be available later in 2010.
2011 Buick Regal
2011 Buick Regal
2011 Buick Regal
2011 Buick Regal
Both will come with 6-speed automatic transmission. Jim Frederico, chief engineer for Buick, announced that a 6-speed manual will be available shortly after launch. A hybrid variant will soon follow.
The 2011 Regal will be offered only in CXL trim, with other trim levels expected for 2012.
Arriving as a 2010 model, the new Buick Lacrosse is built upon the mid-size Epsilon II platform, which is also the basis for the Opel Insignia and the 2010 Saab 9-5.
The design was based on 2008 Buick Invicta concept, and replaces both the Chinese and North American models. Buick states that the new LaCrosse will be "America's Lexus fighter".
With the new 2011 Regal and the coming demise of Lucerne, the LaCrosse is no longer seen as Buick's entry-level model, but as its premium sports sedan.
Production of North American models was moved from Oshawa to the Fairfax Assembly plant in Kansas City, Kansas. Delivery of 2010 year models was delayed a few weeks due to quality concerns.